Zlata Rodionova

I'm currently available for editing shifts and writing commissions, as well as permanent editing or audience roles.

My expertise includes:

- Content editing, writing and commissioning
- Newsletter content strategy
- Data analysis and interpretation
- SEO optimisation
- People and project management

An experienced editor and journalist with 10 years of experience across digital and print media, I have a strong background in audience development and content strategy.

I’ve contributed to the success and growth of various lifestyle brands including Good Housekeeping UK, where I oversaw the launch of a new app and developed the content strategy for three newsletters. Meanwhile, as the former Acting Digital Editor of Red, I led the brand's editorial strategy across all platforms including site, newsletters, video and social.

Although I’ve been mainly focused on editing and audience projects over the past few years, my reporting bylines can be found both online and in print across news and lifestyle publications, including: The Independent, Good Housekeeping, Red, Prima, i News, the Sun and the Daily Mail among others.

I'm an enthusiastic and driven individual who is passionate about the ever-changing world of digital media and loves finding new ways and formats to bring creative content to life.

Thanks for visiting!